Work
Case Study
Rebuilding the Digital Platform Behind an Investigative Newsroom That Changed Federal Law
An investigative newsroom whose reporting changed federal law had outgrown its platform. I led the migration from Squarespace to WordPress, preserving years of search equity while rebuilding the information architecture so award-winning journalism could continue reaching the people who needed it.
Case Study
The Best Enrollment Channel Was the One Nobody Was Using.
A Denver private school needed more qualified applicants, not more inquiries. I identified LinkedIn as an untapped acquisition channel, built a thought-leadership campaign around a gated whitepaper, and generated applicants so qualified that every student offered admission accepted.
Case Study
How Editorial Judgment Earned National NPR Coverage Without a Media Budget
Despite being one of Denver's top private schools, the organization struggled to stand apart. I identified a story hidden inside the school, pitched it as journalism rather than promotion, and earned national NPR coverage that no paid campaign could have bought.
Press
Featured in an RGP Client Story for the Work That ‘Opened the Door’
RGP published a client story crediting my work as the catalyst for growing a single consulting engagement into a broader strategic partnership. The piece explores how demonstrated results earn the trust that opens the next door.
RGP
Writing Sample
Biking Vietnam: The Beginning
Biking Vietnam · 5-part series
Writing Sample
Fears of a Foreigner Living in Seoul, South Korea
“Floodlights bathed Kim Il Sung and garlands of tiny white lights illuminated the main streets…. Dinner was a multicourse banquet of salmon, crab gratin, lamb, sliced pheasant, and Viennese-style chocolate cakes…. I spoke by telephone to the U.N. World Food Programme’s representative in Pyongyang… who told me “As soon as you guys left, it was pitch dark again.'”
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