Creative Director & Content Strategist
I find the gap between what content does and what it could do. Then I close it.
Most content serves the brand. Most systems serve the org. I build for the person caught in between.
By combining research, UX strategy, and content design, I create experiences that are easier to navigate, easier to understand, and ultimately more useful. Then, I write the content worth putting in them.
Writer First
Every system I build starts with a sentence. Journalism trained me to say the most in the fewest words.
Systems Thinker
I design the architecture behind the content so it scales without breaking.
AI Minded
I’ve built AI agents that automate real publishing decisions, deployed inside regulated Fortune 500 environments.
The Approach
Human-centered design. Information architecture. Governance. Every discipline in service of the same thing: content that works harder for the person who needs it and for the author who maintains it.
Experience
2020 to Present — Richmond, VA
Director of Content Strategy
RGP (Veracity Consulting)
Directing enterprise content strategy, brand development, and AI-powered content operations for Fortune 500 clients while managing a team of strategists and contractors across concurrent engagements.
2018 to 2020 — Richmond, VA
Content Manager & Strategist
Allen & Allen
Grew social media audience by 344% through audience-first content strategy. Managed full content operations across editorial, SEO, video, and web.
2014 to 2018 — Denver, CO
Digital Media Specialist & Webmaster
Colorado Academy
Launched a LinkedIn whitepaper campaign where 90% of visitors applied and 100% of candidates extended offers accepted. Pitched a student story picked up by NPR.
2013 to 2014 — Boulder, CO
Editor-in-Chief
Yellow Scene Magazine
Led all editorial operations for a 70,000-circulation regional publication. Where the systems thinking started, on deadline.
20009 to 2011 — Seoul, South Korea
English Language Instructor
Seoul Metropolitan Office of Education
Taught English across multiple grades in public school, collaborating with Korean educators to develop curriculum and demonstrate effective teaching methods.